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Our story

Art made from what people tell us

Artinscale began on Corfu, where our founder grew up as the third generation in a family of artists. Exhibitions were a normal part of the household, and so was the argument about what makes a piece worth hanging. That question is still the one we work on, now from Amsterdam.

We make prints from what people send us. A topic opens, anyone can contribute a memory, a photograph, a recording or a link, and an artist reads all of it before making a single piece in response. Held Breath came out of thirty-three contributions about stillness, from a nurse in Zurich to a flute player in the Atacama. The stories stay published beside the work, so you can read what it came from.

Not everything starts as a story. Emil Varga writes small deterministic drawing systems in code, keeps roughly one seed in a hundred, and lets the rest go. Other artists work in ink and watercolour. What they share is that each piece is made deliberately and sold in a size we think it deserves, rather than in whatever range a printer offers.

Everything is printed to order on 250 gsm archival paper with a natural matte finish, on FSC-certified stock. Nothing sits in a warehouse. We ship to 43 countries with free delivery, and you have 30 days to send a print back if it is not right on your wall.

How a piece gets made

  1. 01A topic opensOne prompt, open to anyone, for a few weeks.
  2. 02People contributeStories, photographs, sounds and links, from wherever they happen to be.
  3. 03An artist respondsThey read every contribution and make one piece from the whole of it.
  4. 04It goes on saleContributors see it first. The contributions stay published beside it.